Market Segmentation Separates Consumers of a Product into Different Groups

question 99

True/False

Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.

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Definitions:

Diminishing Marginal Utility

See Law of Diminishing Marginal Utility.

Satisfaction

The contentment one feels when one's needs, desires, or expectations are fulfilled or surpassed.

Diminishing Marginal Utility

A principle stating that as a consumer consumes more of a good or service, the utility (satisfaction) gained from each additional unit decreases.

Supply Curves

Graphical representations that show the relationship between the price of a good and the quantity of the good that producers are willing to supply.