Which of the Following Statements Is False

question 98

Multiple Choice

Which of the following statements is false?

• A)Because there is one single way to segment a market,managers must consider several variable or characteristics that could be used to identify segments.
• B)Surveys of customers are used to gather data about various aspects of the market.
• C)Statistical techniques are applied to the survey data to define the market segments.
• D)Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.

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Definitions:

September

The month that appears as the ninth in the sequence of months in the Gregorian calendar.

Fixed Manufacturing Cost

A type of overhead cost that does not change with the level of production, such as rent, salaries, and insurance.

Units Produced

Units produced refers to the total number of completed units of a product that a company has manufactured within a specific period.

Direct Costs

Expenses that can be directly attributed to a specific product, job, or project.