Which of the Following Statements Is False

question 98

Multiple Choice

Which of the following statements is false?

• A)Because there is one single way to segment a market,managers must consider several variable or characteristics that could be used to identify segments.
• B)Surveys of customers are used to gather data about various aspects of the market.
• C)Statistical techniques are applied to the survey data to define the market segments.
• D)Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.

Understand the concept of reinforcement schedules and their effects on behavior.

Identify and understand the application of conditioning principles in real-life scenarios.

Understand the concepts of shaping and higher-order conditioning.

Understand the role and importance of business plans for entrepreneurs.

---

Definitions:

Proportional Representation

A voting system where the allocation of seats to parties is directly proportional to the amount of votes they receive.

Majoritarianism

A traditional political theory or practice that asserts that a majority of the population is entitled to a certain degree of primacy in society, and has the right to make decisions that affect the society.

Party Alignment

The association and support of an individual with a particular political party based on shared ideologies or policies.

Long-Term Allegiance

A prolonged loyalty or commitment to a particular group, party, or cause.