Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 146

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the point estimate of the proportion p of Spanish adults who classify themselves as concerned about eating healthy?

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Definitions:

Managers

are individuals responsible for planning, directing, and overseeing the operations and employees within an organization, ensuring that goals and objectives are achieved efficiently.

Large Units

Refers to substantial, often complex organizational components or divisions characterized by their significant size and scope.

Group Decision Making

The process by which a group of individuals comes together to analyze a problem and arrive at a consensus decision.

Time Management

The practice of organizing and planning how to divide one's time between specific activities to maximize efficiency and productivity.