Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 14

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} Estimate with 95% confidence the proportion p of Spanish adults who classify themselves as concerned about eating healthy.

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Definitions:

Support Department Allocations

The costs of services provided by an internal support department and assigned to profit centers based on the usage of the service by each profit center.

Profit Center

A business unit or department within an organization that is responsible for generating its own revenue and profit.

Controllable Expenses

Costs that can be influenced by the decisions of a manager.

Profit Center Manager

A person responsible for overseeing a division or department within a company that is considered a separate entity for the purpose of tracking its revenues and expenses.