If a Marketer Wishes to Determine Whether There Is Evidence

question 96

Multiple Choice

If a marketer wishes to determine whether there is evidence that average family income in a community exceeds $32,000:

• A)either a one-tail or two-tail test could be used with equivalent results.
• B)a one-tail test should be utilized.
• C)a two-tail test should be utilized.
• D)None of these choices.

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Definitions:

Exercise Price

The exercise price is the preset price at which the holder of an option can buy (call option) or sell (put option) the underlying security or commodity.

Market Price

The present rate at which a commodity or service is available for purchase or sale in the marketplace.

Binomial Model

An option-valuation model predicated on the assumption that stock prices can move to only two values over any short time period.

Exercise Price

The specified price at which the option holder can buy (in the case of a call option) or sell (in the case of a put option) the underlying asset.