Examlex
The first two steps of the performance management process involve identifying _______,and then develop performance measures for the key performance dimensions.
Cause Marketing
A type of corporate social responsibility, in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.
Avon Breast Cancer Crusade
A program initiated by Avon Products, Inc. to raise awareness and funds for breast cancer research and access to care.
Philanthropic Marketing
Marketing efforts that involve charitable activities or donations to support social causes.
Societal Marketing
An approach to marketing that seeks to balance company profits, customer satisfaction, and societal well-being by focusing on socially responsible and ethical practices.
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