IBM Has Consistently Emphasized Its Brand Image and Its Reputation

question 56

Multiple Choice

IBM has consistently emphasized its brand image and its reputation for superior service while charging a higher price for its computers.This is an example of which one of Porter's generic strategies?

• A)Overall cost leadership
• B)Differentiation
• C)Focus
• D)Prospectors

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Definitions:

Depression

A prolonged period of significant economic decline characterized by a substantial increase in unemployment, a drop in available credit, shrinking output, and bankruptcies.

Keynes

John Maynard Keynes was a British economist whose theories revolutionized macroeconomic practices and governmental economic policies.

Government Spending

Expenditures made by the government for the purpose of economic activity, including salaries of public servants, public projects, and social services.

Recession

A marked reduction in economic performance widespread throughout the economy, persisting for more than a few months, often seen in real GDP, real income, employment, industrial production, and wholesale-retail sales.