What Makes Market Segmentation an Important Variable in Strategy Implementation

question 104

Multiple Choice

What makes market segmentation an important variable in strategy implementation?

• A) It allows a small firm to compete successfully with a large firm.
• B) It allows a firm to operate with limited resources.
• C) New or improved market-segmentation approaches are required for the successful execution of market development & market penetration.
• D) Market segmentation decisions directly affect marketing mix variables.
• E) All of the above

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Definitions:

Housing Shortage

A situation where the supply of available houses is not sufficient to meet the demand for them in a particular area.

Equilibrium Price

The market price at which the quantity of goods supplied is equal to the quantity of goods demanded, achieving market equilibrium.

Excise Tax

A tax levied on specific goods, services, or transactions, often included directly in the price of the product like gasoline, alcohol, and tobacco.

Gasoline

A liquid fuel derived from petroleum, used primarily in internal combustion engines.