Which Variable Would Be Considered Part of the "Product" Element

question 4

Multiple Choice

Which variable would be considered part of the "product" element of the marketing mix?

• A) Advertising
• B) Packaging
• C) Payment terms
• D) Inventory levels and location
• E) Publicity

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Definitions:

U.S. GAAP

The Generally Accepted Accounting Principles in the United States, a framework of accounting standards and procedures used in the U.S. to compile financial statements.

Prior Service Cost

The cost of retroactive benefits awarded in a pension plan amendment, which is recognized over future periods.

Pension Plans

Financial programs established by employers to provide retirement income for employees.

Amend Benefits

The act of making changes to the terms or conditions of employee benefits plans.