The Most Common Bases for Segmenting Markets Are Geographic and Demographic

question 42

True/False

The most common bases for segmenting markets are geographic and demographic.

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Definitions:

Average Collection Period

The average number of days it takes for a business to receive payments owed by its customers.

Financial Statements

Papers that summarize a corporation's financial status, featuring the balance sheet, income statement, and cash flow statement.

Common Shares

Equity securities that represent ownership in a corporation, providing voting rights and a portion of profits through dividends.

Generally Accepted Accounting Principles

The common set of accounting principles, standards, and procedures that companies use to compile their financial statements in the U.S.