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Segmentation often reveals that large, random fluctuations in demand actually consist of several small, predictable, and manageable patterns.
Id
In Freudian psychoanalytic theory, the part of the mind that is the source of instinctual impulses and demands for immediate satisfaction of basic needs.
Center of Consciousness
The focal point of awareness or the subjective perspective from which an individual experiences reality.
Principles of Psychic Energy
Theoretical concepts in psychology that describe the dynamic allocation of mental or emotional effort.
Principle of Equivalence
The idea that different stimuli can be perceived as equivalent if they elicit the same response in a given context.
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