Which of These Is NOT a Rule for Using Product

question 13

Multiple Choice

Which of these is NOT a rule for using product positioning as a strategy-implementation tool?

• A) Look for the hole or vacant niche, a segment of the market currently not being served.
• B) Do not serve two segments with the same strategy.
• C) Position yourself in the middle of the map, if you are one of only two competitors.
• D) Position yourself in the middle of the map, if there are more than two competitors.
• E) All of these are rules for using product positioning as a strategy-implementation tool.

---

Definitions:

Target Markets

Specific groups of consumers at which a company aims its products and services, identified by various demographic, geographic, and psychographic factors.

Factors

Elements or circumstances that contribute to a result or are considered in a decision-making process.

Generational Cohorts

Groups of people classified by their birth years, who experienced similar societal events, leading to shared characteristics and behaviors.

Marketers

Professionals or organizations that promote, sell, and distribute products or services to potential customers.