Which Is NOT One of the Four Common Approaches to Determine

question 87

Multiple Choice

Which is NOT one of the four common approaches to determine R&D budget allocations?

• A) Finance as many project proposals as possible.
• B) Budget for R&D about what competitors spend.
• C) Use a percentage-of-costs method.
• D) Decide how many successful new products are needed and work backwards to estimate the required R&D investment.
• E) Use a percentage-of-sales method.

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Definitions:

Prospect's Objection

The concerns or hesitations raised by a potential customer against purchasing a product or service.

Reason To Buy

The motivation or justification that persuades a customer to make a purchase.

Objections

Resistance or doubts expressed by a potential customer, highlighting concerns or questions regarding a product or service.

Prospect's Objection(s)

Concerns or doubts raised by a potential customer that a salesperson needs to address to move forward with a sale.