For Many Firms a Key Decision with Great Bearing on Research

question 113

Multiple Choice

For many firms a key decision with great bearing on Research and Development (R&D) spending is whether to be a "first mover" or a

• A) "first activator."
• B) "second mover."
• C) "average player."
• D) "tech leader."
• E) "late follower."

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Definitions:

Elizabeth Loftus

A cognitive psychologist known for her work on the malleability of human memory and its implications for eyewitness testimony.

False Positive

A test result that wrongly indicates the presence of a condition or attribute when it is not actually present.

Sensory Memory

The shortest-term element of memory, which acts as a buffer for stimuli received through the senses, lasting up to a few seconds.

Selectively Attended

The cognitive process of focusing on a particular object in the environment for a certain period, while ignoring other perceivable information.