To Succeed, a Differentiation Strategy Depends on the Existence of Many

question 111

True/False

To succeed, a differentiation strategy depends on the existence of many different niches and segments within a market, thereby allowing a focuser to pick a competitively attractive niche suited to its own resources.

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Definitions:

Franchising Systems

Business models where a brand allows individual proprietors to use its trademarks and methods in exchange for a fee and adherence to brand standards.

Differ

To be unlike or distinct in nature, form, or characteristics.

Advantages

Benefits or favorable points that give someone or something a more competitive position or higher likelihood of success.

Franchisee

An individual or company that holds the rights to operate a business or sell goods or services under the trademark and systems of a franchise brand.