In Order for a Firm to Achieve Sustained Competitive Advantage

question 54

True/False

In order for a firm to achieve sustained competitive advantage, a firm must continually adapt to changes in external trends and events and effectively formulate, implement, and evaluate strategies that capitalize upon those factors.

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Definitions:

PR Team

A group of professionals specializing in public relations within an organization, responsible for managing the public image and communications.

Framing

The process of constructing and presenting information or issues in a specific way that influences how they are perceived and interpreted.

Robert Entman

A scholar known for his contributions to the field of communication studies, particularly in framing and media effects.

Agenda-setting Theory

Agenda-setting theory posits that media doesn't tell us what to think, but what to think about, by selecting the issues that receive extensive coverage, thus influencing the public's perception of what topics are important.