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Briefly explain the Cori cycle.
Checkout Line
The queue or line that shoppers wait in to pay for their purchases at a store.
Problem Recognition
The stage of the buying process in which consumers recognize a gap between their current situation and a desired end-state.
Buying Process
The series of steps a consumer undergoes, from recognizing a need to purchasing a product or service.
Information Search
The process of seeking out data and insights relevant to a specific question or decision, often a step in consumer behavior before making a purchase.
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