Researchers Have Discovered That ________ Campaign Advertisements with Emotional Appeals

question 23

Multiple Choice

Researchers have discovered that ________ campaign advertisements with emotional appeals polarize viewers, while ________ ads have the opposite effect, tending to make people less certain of their convictions.

• A) positive; negative
• B) negative; positive
• C) neutral; negative
• D) neutral; positive
• E) positive; neutral

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Definitions:

Reinforcement

In psychology, a stimulus or event that follows a behavior and increases the likelihood of that behavior being repeated.

Social Contacts

The interactions and relationships individuals have with others within their social network, including friendships, family ties, and professional associations.

Psychodynamic Assumptions

Fundamental beliefs in psychodynamic theory, emphasizing unconscious psychological processes and the significance of childhood experiences in shaping personality and behavior.

Driving Force

A motivating or primary factor that propels someone or something forward.