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Which of the Following Statements Is FALSE

question 5

Multiple Choice

Which of the following statements is FALSE?


Definitions:

Direct Marketing

A type of advertising strategy that delivers promotional messages directly to potential customers on an individual basis, often through mail, email, or phone.

Coupons

Documents that entitle the customers who carry them to a discount on a product.

Outdoor Advertising

Marketing and promotional activities that use outdoor spaces, such as billboards, transit ads, and digital displays, to convey messages to the public.

Short Exposure

A brief period of time during which consumers are exposed to a message, advertisement, or product.

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