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In What Ways Might Media Organizations Be Thought of as Principals

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Essay

In what ways might media organizations be thought of as principals in principal-agent relationships with other entities? In what ways might media organizations assume the role of an agent? How does the duality of the media's role in American politics,serving as both principal in some capacities and agent in others,shape the type of political information that Americans receive?


Definitions:

Segmenting Variable

Characteristics of individuals or groups used to divide a market into segments for targeted marketing.

Pre-Qualified

The state of having been evaluated and deemed eligible for something, such as a loan or service, based on preliminary criteria.

Mass Affluent

Individuals with a significant amount of disposable income, though not wealthy by traditional standards, making them a target for certain luxury goods and financial services.

80/20 Rule

A theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.

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