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Crisis-mapping tools collect and analyze data from social media and create instantly available information to respond to a crisis.
Matching Law
A principle stating that the proportion of responses on a particular option matches the proportion of reinforcements received for that option.
Maximizing Law
The goal of behavior in a choice task, which is to obtain as many reinforcements as possible.
Consumer Choice Behavior
Refers to the process and factors influencing the decision-making of individuals when selecting among different products or services.
Matching Law
Matching Law is a principle in psychology that states individuals allocate their responses in direct proportion to the reinforcement received from those responses.
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