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According to the text
Bottom-Up Analysis
A strategy that starts with individual elements as the basis for building up to a complete financial analysis, strategy, or projection.
Top-Down Analysis
An analytical approach that starts with the broad overview of the global economy and then narrows down to specific sectors and companies to make investment decisions.
Launch Market
The first target market or audience for a new product or service, serving as the initial focus for a business's marketing and sales efforts.
Potential Investors
Individuals or entities potentially interested in contributing capital to a business venture in exchange for prospective financial returns.
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