Why Is It, According to Dissonance Theory, That We Evaluate

question 2

Multiple Choice

Why is it, according to dissonance theory, that we evaluate favorably those goals we've had to suffer for?

• A) The goals themselves are valuable; otherwise, we wouldn't go to all that time and trouble.
• B) Deep down, people really like to work hard for what they get.
• C) We are motivated to justify the time and effort we've spent.
• D) Reaching the goal ends our suffering and, thus, is rewarding.