Why Is It, According to Dissonance Theory, That We Evaluate

question 2

Multiple Choice

Why is it, according to dissonance theory, that we evaluate favorably those goals we've had to suffer for?

• A) The goals themselves are valuable; otherwise, we wouldn't go to all that time and trouble.
• B) Deep down, people really like to work hard for what they get.
• C) We are motivated to justify the time and effort we've spent.
• D) Reaching the goal ends our suffering and, thus, is rewarding.

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Definitions:

Facility-level

Pertains to costs and activities that support the entire organization or operation as a whole, not tied to a specific product or department.

Assembling

The process of combining components or elements to form a complete item or system.

Unit-level Activity

Activities that are performed each time a unit is produced, directly associated with the production of units.

Manufacturing Overhead Costs

Expenses related to the production process that are not directly tied to the product, such as rent, utilities, and salaries of managers.