Given What You Know About Cognitive Dissonance, Explain Why Direct

question 74

Essay

Given what you know about cognitive dissonance, explain why direct efforts to change someone's mind about an important issue are often doomed to failure. Similarly, why would offering someone a reward to change his or her opinion be unlikely to produce real attitude change? Support your answer with relevant research.

---

Definitions:

Explicit Memories

Memories that can be consciously recalled, such as facts and events.

Conscious Recognition

The mental process of knowingly identifying previously encountered objects, information, or situations.

Chunking

A memory technique that involves breaking down information into smaller, manageable units or chunks to improve retention and recall.

Sensory Storage

A short-term storage system for sensory information, allowing it to be retained long enough to be processed further.