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One of the reasons dissonance theory has attracted great interest is its ability to explain and predict real-world phenomena that are not easily understood in common-sense terms. Describe two "practical applications" of dissonance theory, drawing upon relevant research examples to illustrate your discussion.
Du Pont Identity Method
The Du Pont Identity Method is a financial analysis framework that breaks down a company's return on equity into three parts: profitability, asset efficiency, and financial leverage.
Total Asset Turnover
A financial ratio that measures the efficiency of a company's use of its assets in generating sales revenue; calculated by dividing sales revenue by total assets.
Equity Multiplier
The equity multiplier is a financial ratio that measures a company's leverage by dividing its total assets by its total shareholders' equity, indicating how much of the assets are financed by equity.
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