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Dutton and Aron discuss two major problems with their first experiment that led them to refine their procedure in Experiment 2. Which of the following was one of those two problems?
Prices
The amount of money required to purchase goods or services.
Delivery Dates
The specific days on which products or services are scheduled to be delivered to the customer.
Need Recognition
The initial stage in the buying process where a consumer identifies a need or problem that requires a solution.
RFP Process
The process involving the request for proposal, where organizations solicit bids from potential vendors or service providers for a specific project or procurement.
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