You Are in the Market for a New Car and Think

question 39

Multiple Choice

You are in the market for a new car and think you would like to own a Saab. According to research reported by Richard Nisbett and his associates, which of the following would be most likely to influence your decision?

• A) television commercials for Saab that are both informative and emotionally appealing
• B) print ads for Saab that are primarily informative
• C) hearing about the huge repair bills a neighbor's sister had on her Saab
• D) a high ranking made by Consumer Reports based on a sample of 75,000 miles of testing

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Definitions:

Adrenal Cortex

The outer part of the adrenal gland that produces steroid hormones which regulate metabolism and immune response.

Adrenocorticotrophic Hormone

A hormone produced by the anterior pituitary gland that stimulates the production of cortisol by the adrenal glands, involved in stress response.

Irrational Beliefs

Thoughts or beliefs that are not based on reason or actual experience, often unrealistic and negative, which can lead to unwelcome emotions and behaviors.