Assume a Speaker Has Low Credibility with the Audience

question 73

Multiple Choice

Assume a speaker has low credibility with the audience. For maximum attitude change, how discrepant from the audience's initial position should the communication be?

• A) not at all discrepant
• B) moderately discrepant
• C) highly discrepant
• D) Discrepancy is not a significant factor if the speaker has low credibility.

---

Definitions:

Political Skill

The ability to effectively understand others at work and to use such knowledge to influence others to act in ways that enhance one’s personal or organizational objectives.

Job Performance

The manner in which an employee executes their work duties and responsibilities, often measured against pre-established criteria or objectives.

Career Success

The achievement of personal work-related goals and objectives, often characterized by promotions, recognition, and personal satisfaction.

Teams

Groups of people with complementary skills who are committed to a common purpose, performance goals, and approach for which they hold themselves mutually accountable.