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Give an example of an advertisement using a central route strategy and one using a peripheral route strategy. What is the major feature that distinguishes between these two approaches?
Direct Labour Hours
The total number of hours worked by employees directly involved in the manufacturing process or providing a service.
Variable Manufacturing Overhead
Costs that vary with the level of production output, such as utilities or commissions, which are indirectly associated with the manufacturing of products.
Total Variable Overhead Variance
Total variable overhead variance is the difference between the actual variable overhead costs incurred and the expected costs based on a standard cost model, indicating inefficiencies in production.
Variable Manuf. Overhead
Costs that vary with the level of production output and are related to the manufacturing process but cannot be directly traced to individual units produced.
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