What Characteristics Associated with the Audience Play a Significant Role

question 25

Essay

What characteristics associated with the audience play a significant role in determining the impact of a persuasive communication? Why are they important? Support your reasoning by discussing the results of research involving audience characteristics.

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Definitions:

White-Collar Work

Employment characterized by office or administrative tasks, as opposed to manual or labor-intensive work.

Highly Specialized

Referring to a high level of expertise or focus in a narrow area of a field or profession.

Member Turnover

The rate at which employees leave an organization and are replaced by new personnel over a specific period.

Self-Managed Work Groups

Teams of employees that operate without the direct supervision of managers, often responsible for setting their own goals and managing their own performance.