Matthew McGlone Found That College Students Are More Persuaded by Unfamiliar

question 27

Multiple Choice

Matthew McGlone found that college students are more persuaded by unfamiliar aphorisms that rhyme (woes unite foes) than the same ideas presented in a nonrhyming fashion (woes unite enemies) . This research suggests that _________ can be very subtle and very effective.

• A) the inoculation effect
• B) the central route
• C) the peripheral route
• D) the foot-in-the-door technique

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Definitions:

Persuasion

The act of convincing someone to do or believe something through reasoning or the use of symbols.

Assertiveness

The ability to express one's thoughts, feelings, and beliefs in a direct, honest, and appropriate way.

Blackmailing

The act of threatening to reveal potentially damaging information about someone unless a demand or request is met.

Power Base

The foundation from which an individual or group derives the authority or ability to influence others.