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Research in attitude change suggests that in order to be a credible source, a communicator should be both:
Persuasive Message
Communication intended to influence the attitudes, beliefs, or behaviors of the recipient.
Direct Format
Involves presenting information straightforwardly and clearly without unnecessary embellishments or details.
Sales Messages
Communications crafted to persuade potential customers to purchase a product or service, focusing on benefits and value.
Explicit Request
A direct and clear instruction or plea for someone to perform an action or provide information without ambiguity.
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