When Is a Two-Sided Message Likely to Be More Effective

question 35

Multiple Choice

When is a two-sided message likely to be more effective than a one-sided message?

• A) when the position advocated falls within the audience's latitude of acceptance
• B) when the audience is poorly informed and in general agreement with the source
• C) when the audience is well-informed and in general opposition to the position of the source
• D) when the position advocated falls in the audience's latitude of rejection

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