Assume a Speaker Has Low Credibility with the Audience

question 73

Multiple Choice

Assume a speaker has low credibility with the audience. For maximum attitude change, how discrepant from the audience's initial position should the communication be?

• A) not at all discrepant
• B) moderately discrepant
• C) highly discrepant
• D) Discrepancy is not a significant factor if the speaker has low credibility.

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Definitions:

Market Price

The present rate at which a service or asset is available for purchase or sale in the market.

Fair Value

A measurement of the price at which an asset would be bought or sold in a current market transaction.

Ethical Dilemma

A situation in which a person is faced with multiple choices and the decision involves a conflict of ethical values.

Alternatives

Different options or choices available to decision-makers.