Compared to Logical or Rational Appeals, How Effective Are Persuasive

question 56

Essay

Compared to logical or rational appeals, how effective are persuasive communications that arouse a high level of fear? Under what conditions are fear-arousing messages most effective in influencing behavior? Under what conditions might they be less effective? Be sure to support your answer with examples of relevant research.

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Definitions:

Perceptual Map

is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.

Minds of Adults

The cognitive processes, understanding, and psychological aspects characteristic of adult individuals.

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers or segments based on shared characteristics.

Process

A series of actions or steps taken in order to achieve a particular end.