In Axsom and Cooper's Experiment, Which Variable Was the Dependent

question 4

Multiple Choice

In Axsom and Cooper's experiment, which variable was the dependent variable (measure of the subjects' behavior) ?

• A) changes in the participants' self-esteem
• B) changes in the participants' attitude toward weight loss programs
• C) actual weight loss
• D) changes in the participants' attitude toward food

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Definitions:

External

Pertaining to or relating to the outside or exterior part of something.

Electrical Stimulation

A therapeutic or analysis technique involving the application of electrical impulses to nerves or muscles.

EEG

Electroencephalography, a noninvasive method to record electrical activity of the brain via electrodes placed on the scalp.

Motivational Research

A type of marketing research that attempts to understand consumers' underlying emotions and attitudes that drive purchasing behaviors.