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In Axsom and Cooper's experiment, which of the following pairs of variables were manipulated?
Content Strategy
Involves planning, developing, and managing content—written or in other media—to achieve specific business objectives.
Brand-Centric
A marketing approach focused primarily on enhancing and promoting the brand's identity rather than the product or service itself.
Hygiene or Hub Content
Regularly updated content aimed at maintaining audience engagement, often informative or foundational in nature.
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