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Festinger introduced his theory of cognitive dissonance in the mid 1950s. At the time, it challenged which dominant theory in psychology?
Lockbox System
A service provided by banks to companies for receiving payment from customers, involving payments sent to a special post office box rather than the company's address.
Net Cash Flow
The amount of cash that a company generates or consumes over a specific period, taking into account all cash inflows and outflows from operations, investing, and financing.
Lockbox System
A banking service provided to companies for the collection of payment from customers, utilizing a special post office box to speed up deposits.
Cheque Clearing
The process by which banks settle transactions made by cheques, transferring money from the payer's account to the payee's account.
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