Which of the Following Describes Sampling Risk

question 19

Multiple Choice

Which of the following describes sampling risk?

• A)The sample will not contain characteristics representative of the population such that inferences made about that population will be incorrect.
• B)The population will not contain characteristics representative of the sample such that inferences made about that sample will be incorrect.
• C)Neither A nor B is correct.
• D)Both A and B are correct.

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Definitions:

Substitute Firms

Companies that offer alternative or replacement products and services that meet the same needs or demand of consumers.

Target Markets

Specific groups of potential customers at which a company directs its marketing efforts and product offerings.

Cross Product Marketers

Marketers who strategize to promote and sell complementary or related products to customers.

Electronic Commerce

The buying and selling of goods and services through the internet or other electronic systems.