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If management makes appropriate adjustments to correct the implications of a fraud discovered in a financial statement audit,but does not take appropriate steps to modify internal controls,upon what does this have a direct impact?
Penetration Pricing
A strategy where businesses set a low price for a new product or service to attract customers and gain market share quickly, intending to raise prices later.
Penetration Pricing
A marketing strategy where a company introduces a product at a low price to gain market share, then gradually increases the price.
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