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a. Developing pro forma financial statements and cash flow forecasts depends heavily upon sales forecasts. Imagine you are a financial analyst working for a major stockbroker, and you are trying to develop a one-year sales forecast for a major national department store. List five pieces of information you want to obtain to aid you in your forecast, explaining why this will aid you in your forecast.b. Now you have made your best prediction of next year's sales, you want to estimate next year's cost of goods sold. Pick two pieces of information you definitely want to obtain in order to help you with this task, being sure to explain why they will be helpful.
UCS
An acronym for Unconditioned Stimulus, which in classical conditioning is a stimulus that naturally triggers a response without the need for prior learning.
White Rat
In psychological experiments, particularly those related to the development of phobias, a white rat might be used as a neutral stimulus before conditioning occurs.
Taste Aversion
A learned response in which the taste of a specific food becomes associated with illness or discomfort, leading to a subsequent avoidance of that food.
Classical Conditioning
A training technique involving the continual pairing of two stimuli; a response initially provoked by the second stimulus comes to be provoked by just the first stimulus.
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