Asking for a Small Request Before Asking for a Bigger

question 3

Multiple Choice

Asking for a small request before asking for a bigger one is a persuasive technique known as

• A)bargaining.
• B)foot-in-the-door.
• C)low-ball.
• D)none of the above.

Distinguish between static and dynamic ads within video games.

Identify the implications of ad integration into game environments.

Understand the role of Alternative Reality Games (ARGs) in interactive fiction and marketing.

Describe how games deliver branded messages through advergames.