A Belief About the Characteristics of Members of a Group

question 96

Multiple Choice

A belief about the characteristics of members of a group that are applied generally to most members of the group is known as a(n)

• A)cognitive miser.
• B)prejudice.
• C)stereotype.
• D)illusionary correlation.

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Definitions:

Adoption Process

The sequence of steps a consumer goes through, from first becoming aware of a new product or service to finally making the purchase and using it.

Awareness

The degree of consumer recognition of a product, brand, or company, often influenced by marketing and advertising efforts.

Consumer Adoption Process

The sequence of stages a consumer goes through in embracing a new product or service, from awareness to loyalty.

Trial

A test period during which a product or service is used to assess its functionality or effectiveness before making a full commitment.