The Enormous Success Many Former Athletes Have Running for Political

question 24

Short Answer

The enormous success many former athletes have running for political office may be the result of the __________ heuristic.

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Definitions:

Mass Media

Refers to a diverse array of media technologies that reach a large audience via mass communication, including newspapers, television, radio, and the internet.

Johannes Gutenberg

A German blacksmith, goldsmith, printer, and publisher who introduced printing to Europe with his mechanical movable-type printing press.

Mass-Media Product

Content such as news, entertainment, or advertising, produced and disseminated via mass media outlets like television, radio, and the internet.

Prime-Time Television

The block of time, usually in the evenings, when television audiences are largest, and broadcasters schedule their most popular programs.