Examlex
The WAIS consists of a ________ scale and a(n) ________ scale.
Universal Consumer Needs
Fundamental and common requirements or desires shared by consumers across different cultures and demographics, such as safety, value, and convenience.
Cultural Similarities
Aspects or elements shared between different cultures, including values, beliefs, practices, or language, which can facilitate understanding and interaction.
Transnational Firm
A multinational company that operates across borders, managing operations in more than one country through a global approach that integrates local responsiveness with global integration.
Multidomestic Marketing Strategy
A marketing approach that involves adapting marketing strategies and messages to fit the cultural and consumer needs of different national markets.
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