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A key idea that emerged from Kahneman and Tversky's research is that people often behave
Threats
Expressions of intention to cause harm or adverse action against someone or something.
Action Close
A concluding statement in a communication, especially within business letters or emails, that prompts the recipient to take a specific action.
Fund-raising Message
Communication specifically designed to solicit donations or financial support for a cause or organization.
Persuasive Message
Communication intended to influence or convince others to accept a certain viewpoint or take action.
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