A Basic Error That Nearly All Beginning Psychology Students Make

question 70

Multiple Choice

A basic error that nearly all beginning psychology students make is to assume that

• A)correlation is causation.
• B)good theories make safe,not risky,predictions.
• C)research questions or theories must be falsifiable.
• D)simple theories are preferred to complex ones.

Understand the concept and application of dual distribution and its advantages for reaching different market segments.

Understand the differences between various vertical marketing systems.

Identify and describe the three degrees of distribution density.

Choose appropriate distribution strategies for different products and services.