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Antonio Is Investigating the Best Method for Using What Is

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Antonio is investigating the best method for using what is known about persuasion to develop an effective anti-littering campaign in his town and county.This is an example of ________ research.


Definitions:

Multiple Products

Offering a variety of different goods or services within a business to appeal to different customer needs or market segments.

Multiple Market Segments

The process of dividing a target market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix.

Geographic Markets

Geographic markets are markets defined by geographical boundaries, where businesses target their sales and marketing efforts based on the location of their potential customers.

Mass Customization

The process of producing goods and services to meet individual customer needs with near mass production efficiency.

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