Examlex
A key characteristic of a good scientific theory is that it is a simple explanatory device.This key characteristic is explained as the scientific thinking principle of
Social Audit
A systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility.
Business Mission
A statement that defines the purpose or goal of a business, outlining why it exists and what it aims to achieve.
Strategic Marketing Process
The approach whereby an organization allocates its marketing mix resources to reach its target markets.
SWOT Analysis
An acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.
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