The Art and Science of Choosing Target Markets and Building

question 20

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called ________.

• A) marketing management
• B) positioning
• C) segmentation
• D) selling
• E) differentiation

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Definitions:

Situational Type Phobias

Extreme fears of situations such as public transportation, tunnels, bridges, elevators, flying, driving, or enclosed spaces.

Prepared Classical Conditioning

A form of learning in which a natural predisposition to learn certain associations over others is recognized, indicating an evolutionary preparation for learning.

Traditional Classical

A term typically associated with the arts and education, often referring to the Greco-Roman heritage and the study of ancient languages, literature, and philosophies.

Agoraphobia

A type of anxiety disorder characterized by an intense fear of being in situations where escape might be difficult or help would not be available in the event of a panic attack or panic-like symptoms.